Profile

Jeroen van de Ven

Entrepreneur Investor Private Capital Executive

Jeroen van de Ven is an entrepreneur and commercial executive active in private capital, private credit and real estate finance. His work combines investment strategy, venture building and the commercial scaling of new businesses.

Current role & expertise

Commercial leadership at Fortus

As Chief Commercial Officer of Fortus, Jeroen focuses on capital formation, investor relations, capital raising and commercial growth within a private-credit and real-estate-finance environment.

His remit is broader than sales or the issuance of investment products. It includes connecting private capital with professional real estate developers, supporting AUM growth and developing the commercial organisation around origination and long-term investor relationships.

Private capital & real estate finance

Connecting capital and real estate

Jeroen works at the intersection of private capital, private credit and real estate debt. His current expertise includes capital formation, investor relations, origination and bridge financing for professional real estate developers.

This work sits within the broader field of alternative investments and real estate finance, where disciplined capital raising and clear alignment between capital providers, financing structures and development projects are central.

Entrepreneurship & venture building

Building and scaling businesses

Alongside his executive role, Jeroen’s broader profile is rooted in entrepreneurship and venture building. He works on commercial strategy, proposition development and the practical steps required to take a new business from concept to a scalable organisation.

His approach combines investment thinking with hands-on commercial growth, connecting strategy, partnerships, funding and execution.

Investment activities

Investment strategy and company development

Jeroen’s investment activities focus on assessing opportunities, supporting founders and helping businesses translate an investment strategy into sustainable growth. He is an Advisory Partner at MEIVEN and an Investor & Venture Coach at AURØ Ventures.

These activities reinforce a long-term identity as an entrepreneur and investor, extending beyond any single executive position or asset class.

Previous entrepreneurial experience

From sustainable ventures to scale

Jeroen previously co-founded Revolt, a sustainable mobility company built around charging and energy solutions for business locations. As Chief Commercial Officer, he worked on commercial strategy, growth, fundraising and the development of the business through its acquisition.

Earlier in his career, he founded The Green Event Company, focused on making corporate events more sustainable. His graduation research at the World Wide Fund for Nature helped shape this early connection between business and sustainability.

Beyond work

Wine is a long-standing interest alongside entrepreneurship and investing. Jeroen holds WSET Level 2, is currently studying toward WSET Level 3 and is Co-Founder of The Wine Club Amsterdam.